With so many furniture providers in Canterbury, the very concept of buying a new couch can leave you feeling overwhelmed and apprehensive.

So, why choose a Ruru couch or chair? We can think of a few good reasons.

Why Choose Ruru Furniture?

Four decades of comfort

Our furniture is built to last. Instead of flimsy imported plywood frames, we use kiln-dried Southern beech, sustainably harvested here in New Zealand. This is a hard, reliable timber with few knots, the ideal strength and rigidity for furniture manufacturing.

All our couches are reinforced and corner-blocked. All our seating foam is produced in New Zealand and is of high quality. Ours are couches your kids could jump on, you can watch movies on, couches you could retire with.

Our team has been making furniture since 1998—we know how to make something that lasts.

Making exactly what you want

It’s incredibly important to us that you walk away with the couch you want. If you’ve been dreaming of a specific couch, we will try to accomodate.

We know how overwhelming the decision-making process can be for getting a new couch, so if you have any questions or want advice, we are more than happy to help.

Check out our process page to learn more about how we make our furniture.

Looking for something ready to go? Soon, we will have a large range of ready-made furniture available, that can be in your house in a matter of days.

For the planet

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Looking for a couch with a small carbon footprint that doesn’t need to be shipped from overseas? We’ve got you.

Sustainability and recyclability are inherent to Ruru Furniture. Take our frames, for example. Our New Zealand Southern beech is sustainably harvested from a naturally regenerating forest.

And if your couch starts to look a little worse for wear, simply get in touch – we can reupholster any of our products, no matter how long you’ve had them.

To support New Zealand’s economy

All of our furniture is built right here in our factory in Bromley, Christchurch.

By buying our furniture, you’re supporting the local economy and local people.

You’re helping to keep local boots on the ground and to keep manufacturing here in New Zealand. You’re not only helping our own teams’ whānau, but also supporting others within our wider business community, enabling us to work with New Zealand suppliers of wood, fabric and foam to make the best products we can.

For our people

We are a team of skilled locals who are passionate about delivering furniture that lasts. Ours is a family business. Not only is Ruru run by a daughter and father duo Kirstie and Andrew, but our whole team is like a big family.

By supporting us, you’re helping us keep kiwis employed and you’re directly helping kiwi families.

Also, there’s something awesome about knowing that people who made your couch are just down the road, right? If you’re in Canterbury, stop in and meet the team who could make your next couch.
We’d love to see you.

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For start-to-finish local production

We make all our furniture from scratch in our factory. Everything from building the frames to fluffing the cushions is done right here in Bromley, Christchurch.

That means no middlemen - just us and our talented team bringing comfort to Canterbury.

It means you can get exactly what you want at any stage in the process. And, it also means we can keep our production efficient, enabling us to get a couch to you much faster than our competitors.

So, have we convinced you yet
to trust us with a sustainable furniture upgrade for your home?